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Using Groupon Will Cost Your Business An Arm And A Leg While Groupon might work for a small subset of local businesses, here’s why I don’t think Groupon is a good fit for the majority of small businesses out there.Įditor’s Note: If you are interested in learning how to start your own business, click here to take my FREE 6 day mini course on ecommerce. On the surface, it sounds like a great way to market your business and I was really excited about the idea until I thought about it some more and did some analysis. There are usually huge discounts involved (50% or more) to incentivize buyers and the general idea is that by offering a big discount on your products or services, people will try out your offerings and keep coming back for more.
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They have an email list of over ten million people and if you contact Groupon to be included on their “deal-of-the-day”, you can get the word out about your business to millions of people you would otherwise never be able to reach. The other day, a friend and I were chatting about our wedding linens business and the topic of Groupon came up in our conversation.įor all of you who are not familiar with Groupon, Groupon is a service that offers a really great deal for a product or service once per day.
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